In the midst of the verdant Prater park in Vienna you will find something unexpected: an inconspicuous brick building in an enchanted garden where art and science projects thrive. A lively center of critical exchange, a place of communication for those who are interested and those who want to be, a meeting space with the spirit of a residency—and more. Zentrum Fokus Forschung accompanies doctoral studies at the University of Applied Arts Vienna—both for scientific and artistic research.

We were able to give this vibrant place of communication and research transfer a contemporary look with new branding and website. The lush greenery of the Vienna Prater was one of our sources of inspiration, as was the interplay of sharpness and blur in a direct reference to the process of searching for knowledge. The imagery of our portraits supports this idea of transformation by transposing, shifting, and opening new perspectives through imperfection. To make what is possible possible.