Haibike wants nothing less than to encapsulate the culture of a new sport: ePerformance. To capture the connection between motor and power provocatively … democratically … by overcoming boundaries. For Haibike, this is nothing new. In its 100-year evolution from a small bicycle manufacturer to the market leader in ePerformance, the company has constantly reinvented itself — by taking nothing for granted, and with an affinity for the new plus the courage to embark on a different path. Haibike expects the same of Zero Cadence: to be more than a customer magazine, both in content and design a roller coaster ride that turns everything on its head. Enjoy the ride!