A tongue-in-cheek approach to sustainability. Sustainability shouldn’t hide behind buzzwords but should instead be communicated in a clear and comprehensible way. This is the aim of Telekom Austria Group’s Sustainability Report 2014/15. “The great Sustaincylopedia — From A as in Access to Z as in Zettabyte” spells out sustainability in a compact and comprehensible form. This ABC of sustainability sheds light on a complex set of concepts and phrases, illustrating that, as a leading telecommunications provider, the Telekom Austria Group has plenty more to offer on the topic than empty phrases for the purpose of burnishing its image.